- Mission: apa sebabnya kita ada (why we exist/ what we believe we can do).
- Core values: apa yang kita percaya (what we believe in).
- Vission: apa yang kita inginkan (what we want to be/ what we believe we can be).
- Strategy: aturan main kita, atau “integrated action in pursuit of competitive advantage” (tindakan yang terintegrasi dalam mengejar keunggulan bersaing) atau “How we intent to succed in the long run“.
- Strategic initiatives: apa yang perlu kita lakukan atau “management creativity and drive“.
- Personal objectives: apa yang perlu saya lakukan.
- Prioritas: where we intent to succed.
- Tactics: how we intended to succed in the short run.
